Sheraton vs Westin: Comparing Two Iconic Hotel Brands

For travelers seeking comfortable accommodations, Sheraton and Westin are two well-known hotel brands that frequently come up as options. Both part of the Marriott International portfolio, these chains offer reliable hospitality experiences around the world. But what exactly sets Sheraton and Westin apart? This article will explore the key differences between these two iconic hotel brands to help you choose the best fit for your next stay.

Brand History and Positioning

To understand the nuances between Sheraton and Westin, it’s helpful to look at how these brands evolved over time.

Sheraton has a longer history, tracing its roots back to 1937 when the first Sheraton Hotel opened in Springfield, Massachusetts. Over the decades, it grew into a global chain known for consistency and practicality. Sheraton positioned itself as a reliable option for business travelers and families alike, with comfortable rooms and convenient amenities.

Westin, on the other hand, emerged later as a more upscale brand. The first Westin-branded hotel debuted in 1981, evolving from the former Western Hotels chain. From the beginning, Westin aimed to provide a more luxurious, wellness-focused experience compared to standard business hotels.

While both brands are now under the Marriott umbrella, their distinct origins continue to influence their brand identities today. Sheraton maintains its reputation as a dependable choice for a wide range of travelers, while Westin positions itself as a more premium option with an emphasis on guest wellbeing.

Target Audience and Typical Guests

The different brand positionings of Sheraton and Westin tend to attract somewhat different clientele:

Sheraton typically appeals to:
– Business travelers looking for reliable accommodations and amenities
– Families seeking comfortable rooms and convenient locations
– Budget-conscious travelers who want a recognizable brand without luxury prices
– Conference and event attendees, as many Sheratons have extensive meeting facilities

Westin generally caters to:
– Upscale leisure travelers willing to pay more for enhanced amenities
– Health and wellness-focused guests who appreciate fitness offerings
– Business travelers desiring a more premium experience
– Couples on romantic getaways or special occasions

Of course, there is plenty of overlap, and you’ll find a mix of travelers at both Sheraton and Westin properties. But understanding the typical guest profile can give you a sense of the overall vibe and service level to expect.

Property Types and Locations

When it comes to property types and locations, there are some general trends that differentiate Sheraton and Westin:

Sheraton:
– More widespread global presence, especially in secondary and tertiary markets
– Often located near airports, convention centers, and business districts
– Tends to have larger properties with more rooms
– Mix of urban high-rises, airport hotels, and resort properties

Westin:
– Fewer total properties, but growing presence in major cities and upscale destinations
– More likely to be found in prime downtown locations or scenic resort settings
– Generally newer properties on average compared to Sheraton
– Higher proportion of resort and spa properties in the portfolio

It’s worth noting that there are always exceptions. You can find beautiful Sheraton resorts and centrally-located Westins in smaller cities. But these general location trends align with the brands’ target audiences and positioning.

Room Design and Decor

Stepping into a Sheraton or Westin guest room, you’re likely to notice some aesthetic differences that reflect each brand’s identity:

Sheraton rooms often feature:
– Traditional decor with warm earth tones and wood furnishings
– Comfortable but not overly plush bedding
– Practical workspace with desk and ergonomic chair
– Standard bathrooms with shower/tub combos in many rooms

Westin rooms tend to have:
– More modern, minimalist design with soothing neutral colors
– Signature Heavenly Beds with pillow-top mattresses and premium linens
– Spa-like bathrooms, often with separate showers and soaking tubs
– Floor-to-ceiling windows in many properties for ample natural light

Both chains have been working to update and modernize their room designs in recent years. But Westin generally aims for a more upscale, relaxing ambiance while Sheraton focuses on practical comfort.

Signature Amenities

Each brand has developed signature amenities and features to differentiate the guest experience:

Sheraton Signatures:
– Link@Sheraton: Lobby workspaces with computers and printing services
– Sheraton Club Lounges: Exclusive spaces for elite members and club-level guests
– Paired program: Food and beverage pairings showcasing local flavors
– Sheraton Fitness: 24/7 gyms with cardio equipment and free weights

Westin Signatures:
– Heavenly Bed: Plush mattress and bedding for optimal sleep
– Heavenly Bath: Spa-like showers with dual showerheads
– RunWESTIN: Running maps and guided group runs at many properties
– Gear Lending: Ability to borrow New Balance workout clothes and shoes
– Westin WORKOUT: Larger fitness studios with Peloton bikes at some locations

These brand-specific offerings highlight Sheraton’s focus on productivity and convenience, while Westin emphasizes wellness and rejuvenation.

Dining Options

Food and beverage offerings can vary significantly by individual property, but there are some general differences in dining approach between Sheraton and Westin:

Sheraton dining tends to include:
– All-day casual restaurants serving American cuisine
– Grab-and-go cafes or markets for quick bites
– Traditional hotel bars and lounges
– Room service during peak hours

Westin typically offers:
– More upscale restaurant concepts, often with healthier menu options
– Juice bars or smoothie stations promoting wellness
– Sophisticated cocktail bars and social spaces
– 24-hour in-room dining at many properties

Westin has also introduced initiatives like “Eat Well” menus featuring nutritious choices and “Fresh by The Juicery” cold-pressed juices. Meanwhile, Sheraton’s “Paired” program aims to elevate the bar snack experience with creative small plates.

Business and Event Facilities

For travelers focused on work or events, both brands offer business-friendly amenities, but with some distinctions:

Sheraton:
– Typically larger meeting and convention spaces
– More likely to have extensive ballrooms and exhibition areas
– Business centers with computers, printers, and other office equipment
– Often attached or adjacent to convention centers in major cities

Westin:
– Generally smaller, more intimate meeting venues
– Focus on high-tech boardrooms and flexible event spaces
– “Tangent” workspace pods for small group collaboration at some properties
– Emphasis on wellness-oriented meeting packages and healthy breaks

Sheraton is often the go-to choice for large conferences and trade shows, while Westin caters more to executive retreats and upscale corporate events.

Loyalty Program Benefits

Both Sheraton and Westin participate in the Marriott Bonvoy loyalty program, so elite status recognition and point earning are similar across the two brands. However, there are some brand-specific perks to be aware of:

Sheraton:
– Sheraton Club Lounges offer a more consistent elite benefit, available at most properties
– Generally lower award night redemption rates compared to Westin
– More likely to offer complimentary breakfast as an elite benefit

Westin:
– Higher-end properties may offer suite upgrades more frequently
– Some locations provide complimentary spa access or discounts for elite members
– RunWESTIN and gear lending program available to all guests, including award stays

The relative value for loyalty program members may depend on your specific travel patterns and preferences.

Price Points and Value Proposition

In general, Westin positions itself as a more premium brand and tends to have higher nightly rates compared to Sheraton. However, the exact price difference can vary significantly depending on location, time of year, and specific property.

Sheraton aims to offer reliable comfort and essential amenities at a more moderate price point. You’re paying for consistency and practicality rather than luxury.

Westin justifies its typically higher rates with enhanced in-room amenities, wellness offerings, and a more upscale atmosphere. The brand focuses on providing a rejuvenating experience that goes beyond just a place to sleep.

For budget-conscious travelers, Sheraton will often be the more economical choice. But those willing to spend more for extra comfort and wellness perks may find Westin to be a worthwhile splurge.

International Differences

It’s important to note that the distinctions between Sheraton and Westin can be less clear-cut outside of North America. In some international markets, particularly in Asia, both brands may be positioned as luxury options.

For example, Sheraton has a strong reputation in China, where it’s often considered on par with high-end brands like Four Seasons. Some international Sheratons offer a level of service and amenities that would surprise guests used to North American properties.

Westin, while generally upscale globally, may not always represent as significant a step up from Sheraton in certain international destinations. The key is to research specific properties in your destination rather than relying solely on brand perceptions.

Sustainability Initiatives

As travelers become increasingly eco-conscious, both Sheraton and Westin have implemented sustainability programs, though with slightly different areas of focus:

Sheraton’s efforts often center around:
– Energy-efficient lighting and climate control systems
– Water conservation measures like low-flow fixtures
– Recycling programs in guest rooms and public spaces
– Partnerships with local organizations for community impact

Westin tends to emphasize:
– Use of sustainable materials in room design and furnishings
– Organic and locally-sourced ingredients in restaurants
– Wellness programs that incorporate eco-friendly practices
– Electric vehicle charging stations at many properties

Both brands participate in Marriott International’s broader sustainability goals, but Westin’s wellness focus often aligns closely with environmental initiatives.

Recent Brand Evolutions

Both Sheraton and Westin have undergone recent brand refreshes to stay relevant in a competitive hotel landscape:

Sheraton has been implementing a major transformation called “Sheraton 2020,” which aims to:
– Redesign lobbies as community hubs with co-working spaces
– Update room designs for a more modern, residential feel
– Elevate food and beverage offerings with locally-inspired options
– Enhance technology integration throughout the guest experience

Westin has focused on reinforcing its wellness positioning through:
– Expanded fitness offerings, including in-room workout videos
– Sleep-enhancing programs like lavender balm and white noise machines
– Emphasis on biophilic design, incorporating natural elements into spaces
– Partnerships with wellness brands for unique guest experiences

These ongoing evolutions mean that the guest experience at both brands continues to be refined and improved.

Choosing Between Sheraton and Westin

So, which brand should you choose for your next stay? Here are some factors to consider:

Choose Sheraton if:
– You prioritize a lower price point without sacrificing brand reliability
– You’re attending a large conference or event, especially if it’s on-site
– You value consistency and practical amenities across a wide range of destinations
– You’re a business traveler focused on productivity and convenience

Choose Westin if:
– You’re willing to pay more for enhanced comfort and wellness amenities
– You’re health-conscious and want to maintain your routine while traveling
– You’re seeking a more upscale atmosphere for a special occasion or luxury trip
– You appreciate modern design and spa-like bathroom features

Ultimately, both Sheraton and Westin offer comfortable accommodations backed by the Marriott brand standard. Your specific needs, budget, and personal preferences will guide you to the best choice for each individual stay.

Conclusion

While Sheraton and Westin share a parent company and a commitment to hospitality, they maintain distinct brand identities catering to somewhat different traveler needs. Sheraton offers reliable comfort with a focus on productivity and gathering spaces, ideal for a wide range of travelers including families and conference attendees. Westin provides a more premium experience emphasizing guest wellbeing, appealing to health-conscious travelers and those seeking a touch of luxury.

As both brands continue to evolve, the lines between them may blur in some areas. However, understanding their core brand propositions can help you make an informed choice for your travel needs. Whether you opt for Sheraton’s practical comfort or Westin’s wellness-infused luxur